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SPotify x tiktok • Step into the Spotlight

Young Ones Student Awards Shortlist 2022
Goal: Inspire Gen Z to get back into reading in a more modern way by encouraging them to listen to audiobooks on Spotify and then create TikToks acting out their favorite quotes.

Created in collaboration with Sherry Ma

Video ad:

Spotify x Tiktok Video
Play Video

Mobile ads:

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IN-app features:

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